Learn SEO tips and tricks in this SEO training course from Moz
What you will learn
Understand basics of SEO
Requirements
none
Description
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Who this course is for:
Anyone interested in learning about SEO
Course content
7 sections • 18 lectures • 3h 25m total lengthCollapse all sections
SEO Strategy Development5 lectures • 48min
- What does an SEO do in their day-to-day work 06:21
- How to craft remarkable SEO strategy for 2017 09:01
- SEO Strategy Audit in 5 Steps 09:49
- How to create demand for sites with little or no search volume 11:54
- Creating a Customer Journey Map 10:47
Site Audits and Structure3 lectures • 41min
- Kickstart an SEO Site Audit for your Startup 18:00
- Controlling Indexing for better Search Engine Ranks 12:23
- Subfolders vs. Subdomains 10:46
Keyword Research Basics2 lectures • 19min
- Step by Step process for discovering, prioritizing keywords 12:07
- How to Build a Killer Content to Keyword Map 06:42
On-Page SEO Fundamentals2 lectures • 29min
- 8 Principles of a great on page SEO strategy 17:42
- How to Optimize for Competitors’ Branded Keywords 11:27
Link building and Off-Page SEO3 lectures • 39min
- The Rules of Link Building 08:46
- Targeted Link Building in 2016 12:46
- 20 Attributes that Influence a Link’s Value 17:08
SERP Features (a.k.a. Featured Snippets)1 lecture • 12min
- How to Appear in Google’s Answer Boxes 11:34
Reporting on SEO2 lectures • 18min
- How to convert client goals into reportable metrics 08:58
- How to prove the ROI of content campaigns 09:25
Instructor
We believe in better marketing.
- 4.5 Instructor Rating
- 18,952 Reviews
- 342,324 Students
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Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds software to help marketers not only see their data, but get actionable insights to improve their visibility online. Our products for SEO, brand, content, social, and local marketing help customers rank higher, improve outreach, and increase brand awareness. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Moz supports over 35,000 customers and 500,000 community members worldwide from its offices in Seattle, Washington, and Portland, Oregon.
One quick note: the certificates given by Udemy are just for fun; they’re in no way meant to imply an official certification or affiliation with Moz.
